I recently saw a commercial on television that showed a guy trying to appreciate his beer by pulling out the different flavors and characteristics of it instead of slugging it down at a sub-freezing temperature. Suddenly he got a call from an apparently cooler, less meddlesome fellow who assured him that he should stop being fake and drink a reduced-calorie light pilsner brewed by a Belgian-Brazilian Multinational Beverage and Brewing Company (BBMB&BC).
I have two main issues with this commercial. One about what the BBMB&BC is trying to tell the viewer and one regarding the guy in the commercial who was trying to appreciate his beer. But first, the commercial:



